brooks running

youtube series

Client: brooks running is a seattle-based running apparel store. they make youtube videos.

Challenge: write script outlines that will be just enough to make the brooks team feel like we’re hitting on all cylinders: informative, fun, and guided.

Solution: write like how people speak. write with tone and content in mind, since the experts will be able to add detail on the fly. time the activities of the banana and the avocado just right.

personal results: One of my first big projects at my first full-time job (shoutout to COLOR) and it was a big, fun one! I remember writing the workouts for the banana and avocado and thinking, “How lucky am I?” it was also my first time on set.

professional results: tens of thousands of views.

i creatively ideated for the script outlines. and provided script supervision on set.

check out some of the videos below.