Client: OPTUM IS A HEALTHCARE COMPANY. UNTIL IT’s fixed is a podcast about solving the healthcare industry’s biggest challenges.
Challenge: run a lean, mean copy machine. provide regular copy for the ongoing episodes. keep producers happy.
Solution: scour the transcripts for the juiciest parts of the interview. Ask the questions that you want to know and that you know the average optum customer wants to know. keep the discussion guides easy-to-follow for our guests and conversational for our dazzling hosts. remove all “um”s.
results: 254% year-over-year increase of unique listeners for season 3. Award of distinction at the 29th annual Communicator Awards.
i wrote copy for show promotion, interview questions, host and guest discussion guides, and provided copyediting support.
