Microsoft

CLIENT: Microsoft, the creators of Clippy, the paperclip that made me the writer I am today.

CHALLENGE: Microsoft Customer Stories use a very specific formula: introduce the customer, introduce their business challenge, introduce the Microsoft solution that saved the day and how it saved the day, and end with a look towards the future. The formula is straightforward, but getting and formatting that information can be quite the endeavour.

SOLUTION: Write interview questions that get you the quotes you need. Pivot based on new information. Interview clients from the Netherlands to New Zealand to get the information you need for a story. Understand and write about business and technical concepts in a way that’s clear. Write summary slides.*

MY PERSONAL RESULTS: I’m proud to have dozens of business and technical stories under my belt—from manufacturing companies to social media platforms.

i wrote interview questions, the written story, summary slides, conducted the interviews, and provided copyediting for other stories written by my fellow copywriters.

*Summary slide above.