Microsoft

Client: microsoft, the creators of clippy, the paperclip that made me the writer i am today.

Challenge: Microsoft Customer Stories use a very specific formula. introduce the customer, introduce their business challenge, introduce the Microsoft solution that saved the day and how it saved the day, and end with a look towards the future. the formula is straightforward but obtaining and formatting the information isn’t always straightforward.

Solution: write interview questions that will get you the quotes you need. be willing to pivot based on new information. interview clients from the Netherlands to New Zealand to get the information you need for a story. understand and write about business and technical concepts in a way that’s clear. write summary slides*

my personal results: I’m proud to have dozens of business and technical stories under my belt—from manufacturing companies to social media platforms.

i wrote interview questions, the written story, summary slides, conducted the interviews, and provided copyediting for other stories written by my fellow copywriters.

*Summary slide above.