signal
pursue your passions in life
CLIENT: Signal is a security company with a mobile patrol concept supported by cutting-edge technology and caring teams.
CHALLENGE: Signal needed a narrative brand video for its refresh. A tight shooting schedule needed a sensible script. We started with the idea of a woman going through different stages of life with Signal security officers there every step of the way, it was on me to write an incisive script that could reuse actors, stick to strict filming locations, and not end with her in a nursing home.
SOLUTION: Pick smart locations where a signal officer can keep her safe. Find a clever way to suggest her husband has died. Ethos ethos ethos. Keep her out of the nursing home and into her family’s open arms.
RESULTS: Stills from the video are used throughout the website.