Client: SENTINELONE is an ai-powered cybersecurity company providing its customers peace of mind.
Challenge: write a :60 script about singularity managed detection and response (MDR) that appeals to security specialists looking for a new platform.
Solution: marketing cybersecurity is all about hitting the beats. I paid lots of attention to the rhythm of the lines. (my favorite was getting the client’s “built in-not bolted on” in there). take a listen and see where appealing to the customer’s pain points with empathetic promises, alliteration, and the rule of threes team up for a compelling script.