SENTINELONE
PEACE OF MIND
CLIENT: SentinelOne is an AI-powered cybersecurity company providing its customers peace of mind.
CHALLENGE: Write a :60 script about singularity managed detection and response (MDR) that appeals to security specialists looking for a new platform.
SOLUTION: Marketing cybersecurity is all about hitting the beats. I paid lots of attention to the rhythm of the lines. (My favorite was getting the client’s “built in-not bolted on” in there). Take a listen and see where appealing to the customer’s pain points with empathetic promises, alliteration, and the rule of threes team up for a compelling script.