Microsoft Unlocked
Access to art is a human right
Agency: COLOR
Read the written story here.
my role:
written story
post copy
headlines
“The depth of storytelling created one of our most successful campaigns to date.”
Writing for Microsoft Unlocked is always a treat. In one of Microsoft’s biggest campaigns, I had the chance to share how Microsoft is harnessing the power of AI to create better descriptions for blind and low-vision patrons at the Rijksmuseum.
“Art is more than something to be admired by the eye. It’s a powerful statement. A personal resistance. An emotional connection to the world around us. But for some, like Carin de Bruin who has Usher syndrome, a rare inherited disease that causes both hearing loss and blindness, art is often not accessible.”